TOPICS OF THE LECTURES:
— What is festival management, his specialties?
— How is the promotion and realization of the festival production in dependence of his kind (concert, drama, etc. ) going? — The organization of various advertising formats, his cost calculation — Ways for promoting and attracting the public
— Efficiency of the chosen promotion strategy, Benefit-cost ratio (of the viewers used).
Christoph Engel comes from a family of musicians and was surrounded with music from an early age. Early on, he received the first cello lessons from his father. After working for an artist agency, he came to Vienna to one of the largest Austrian concert organizers, the Jeunesse – Musical Youth of Austria. Christoph Engel gained experience in various departments in various functions, from the artistic office, sales, marketing and sponsoring. Since 2006 he has been responsible for sales at the Salzburger Festspiele. Incidentally, he continues to perform regularly as a musician and gives lectures.
MUSIC SALON OF THE HOUSE OF SCHUWALOWA THE GNESSIN MUSIC ACADEMY
MOSCOW, POWARSKAJA 30
For any inquiries and information, please feel free to contact:
Organizers of the project:
GNESSIN MUSIC ACADEMY