The coronavirus pandemic turned the museum world upside down. During the strict lockdowns, galleries and museums closed for months, and the only way to stay connected to their audiences was to launch online projects. Although museums have returned to their usual routine, albeit with limitations, digital products are not going anywhere. In fact, they are gaining momentum with each passing day.
Strelka Mag and the Austrian Cultural Forum in Moscow spoke with the directors and representatives of eight museums—four in Moscow and four in Vienna—to learn how they are handling these challenges and why people should still go to museums, even in the digital age.
Kunsthistorisches Museum (KHM)
Pushkin States Museum of Fine Arts
State Tretyakov Gallery
Multimedia Art Museum Moscow
Moscow Museum of Modern Art